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Radical human centricity : fulfilling the promises of innovation research / Paul Hartley.
- Format:
- Book
- Author/Creator:
- Hartley, Paul, author.
- Language:
- English
- Subjects (All):
- New products--Management.
- New products.
- Design--Human factors.
- Design.
- Physical Description:
- 1 online resource (202 pages)
- Place of Publication:
- London, UK : Anthem Press, [2022]
- Summary:
- This book is a call to action. It is a critique of the poor state of commercial research and an articulation of the shifts and changes in thinking needed to fulfil the empty promises of human-centered research.
- Notes:
- Description based on print version record.
- ISBN:
- 1-83998-570-4
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