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Vorschlag zu einer Motivstudie über das Image des Jenaer Glaswerk Schott & Gen. : die psychologischen Voraussetzungen.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- German
- Subjects (All):
- Jenaer Glaswerk Schott & Gen.
- Branding (Marketing).
- Corporate image.
- Glass.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., [approximately 1965]
- Summary:
- Description: Schott.
- Notes:
- Box number: 82 ; Report number: 1849A.
- Brand: Schott.
- Full title: Vorschlag zu einer Motivstudie über das Image des Jenaer Glaswerk Schott & Gen. - Die psychologischen Voraussetzungen für die Bildung eines homogeneren und stärkeren Firmengesichtes und einer Optimalen Marketing- und Public- Relations-Strategie des Hauses Schott
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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