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What are some of the aspects which may be particularly liked and those that might be disliked in this new product (Teflon coated fiberglas coffee filter)?
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- American Machine and Foundry Company.
- New York times.
- Coffee brewing.
- Women consumers.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1962.
- Summary:
- Description: New York Times.
- Notes:
- Between 1961-1964, as part of an agreement with The New York Times, the Institute for Motivational Research, Inc. conducted a series of monthly consumer panel sessions with women readers of the newspaper. The subjects were asked to answer questions formulated by various advertising agencies with regards to the marketing and advertising of grocery products (i.e. package, price, company image, commercials and advertisements as well as the intrinsic qualities of the product itself). Following each workshop, the Institute prepared a confidential summary report for advertisers as well as public materials that placed the results of the study within the broad context of the market.
- Box number: 63 ; Report number: 1370P.50.
- Brand: New York Times.
- Method: Focus Group, Interview, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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