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What makes an effective package? Part II: The package - A bridge or barrier to the product; A series of four booklets prepared by Ernest Dichter, Ph.D. Institute for Research in Mass Motivations for the Paraffined Carton Research Council : Report 1954.
- Format:
- Book
- Language:
- English
- Physical Description:
- 1 online resource
- Notes:
- AMDigital Reference: 6;103.2C.
- Interview; Test.
- Description based on online resource (viewed on June 9, 2017).
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