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[Letter to American Chicle Company] : Letter; Proposal 1960.

Market Research and American Business, 1935-1965 Available online

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Format:
Book
Language:
English
Physical Description:
1 online resource
Notes:
No title is given on document. Document is a letter from Irving Gilman of the Institute for Motivational Research to Mr Soule of American Chicle Company regarding sales strategies for gum. It is effectively a proposal for a motivational research project, but in correspondence form.
AMDigital Reference: 40;925.1A.
Description based on online resource (viewed on June 9, 2017).

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