Retail marketing management : automotive industry / Wassim Derbi.

Format:

Book

Author/Creator:

Derbi, Wassim, author.

Language:

English

Subjects (All):

International law.

Marketing.

Physical Description:

1 online resource (126 pages)

Edition:

First edition.

Place of Publication:

Sharjah, England : Austin Macauley Publishers, [2024]

Summary:

Retail Marketing Management by Wassim Derbi provides a comprehensive exploration of retail marketing strategies within the automotive industry. The book addresses the transformation in customer buying behavior and the integration of new technologies such as digital media, e-commerce, and artificial intelligence in marketing efforts. It guides readers through developing effective marketing plans, understanding customer decision processes, and executing integrated campaigns. The author draws on his extensive experience in the industry, detailing the shift towards electric vehicles and the importance of creating a customer-centric experience. Targeted towards marketing professionals and automotive industry stakeholders, this book serves as both a practical guide and a strategic overview of modern retail marketing practices. Generated by AI.

Contents:

Retail Marketing Management

Dedication

Copyright Information ©

Introduction

Chapter One Changes in the Automotive Industry and Customer Behavior

History of Automotive Industry

Evolution of Customer Buying Behavior

Chapter Two Developing a Marketing Plan and Strategy

Practical Step by Step to Setting Up a Marketing Plan

Product Management

The Importance of a Product Lifecycle

Product Launch Preparation

Planning for the launch event

Chapter Three Defining the Customer Journey

The Consumer Decision Process

Customer Lifetime Value

Customer Journey and Touchpoints

Dissatisfaction Factors

Chapter Four Campaign Planning and Performance Management

BI Dashboards

Segmentation

Lead Management Techniques

Chapter Five Digital Marketing

Conducting A Successful Digital Marketing Campaign

Google ads

Ad Campaigns

Programmatic Ad Buying

Traditional Methods

Digital Marketing Funnel

Precision or data-driven Marketing Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

Includes bibliographical references.

ISBN:

9789948797746

9948797744

OCLC:

1431977922