Guerrilla Marketing. Volume 3. : Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success / Jason Myers, Merrilee Kimble, and Jay Conrad Levinson.

Format:

Book

Author/Creator:

Myers, Jason, 1980- author.

Kimble, Merrilee, author.

Levinson, Jay Conrad, author.

Language:

English

Subjects (All):

Authorship--Marketing.

Authorship.

Physical Description:

1 online resource (270 pages)

Place of Publication:

New York, NY : Morgan James Publishing, [2023]

Summary:

Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing's winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 3.

Contents:

Intro

Title

Copyright

Table of Contents

Acknowledgments

Preface

Welcome To Volume Three

What Makes This Volume of Books Unique?

Introduction

SECTION I The Strong Foundation of Guerrilla Marketing Success

Overview

1.11 | Intelligent Guerrilla Marketing

1.12 | Endurance

1.13 | Consumer Decision-Making

1.14 | Business Foundation

1.15 | Implementation

1.16 | Brand Marketing

1.17 | Alignment

SECTION II Guerrilla Maximedia Marketing

2.16 | Testing

2.17 | Attribution

2.18 | Optimization

2.19 | Alternate Out-of-Home (OOH and DOOH) Advertising

SECTION III Guerrilla Minimedia Marketing

3.30 | Shop the Block

3.31 | Pop-Up

3.32 | Experiential Marketing

3.33 | Proof

SECTION IV Guerrilla E-Media Marketing

4.57 | Marketing and Sales Funnels

4.58 | Opt-In Forms

4.59 | Social Selling

4.60 | Social Commerce

4.61 | Customer Relationship Management Platforms (CRMs)

4.62 | Digital Attribution

4.63 | Online B2B Networking

4.64 | Social Linking

4.65 | Artificial Intelligence (AI) Overview

4.66 | AI Marketing Copy and Content

4.67 | AI Audio and Video

4.68 | AI and Marketing Performance

4.69 | AI Creativity

4.70 | Nimble

4.71 | Timing

4.72 | Unsubscribe

4.73 | Responsive Search Ads

SECTION V Guerrilla Info-Media Marketing

5.19 | Creating Sharable Content

5.20 | Creating Personalized Content

5.21 | Creating Sellable Content

5.22 | Advertorials and Magalogs

5.23 | Creating Social Desire

SECTION VI Guerrilla Human-Media Marketing

6.23 | Appealing to Emotions

6.24 | Business Personality

6.25 | Appealing to Needs

6.26 | Conversation Starters

6.27 | Calibration

6.28 | Inside Out

6.29 | Motivate

6.30 | Consumer Intentions

SECTION VII Guerrilla Non-Media Marketing

7.24 | Exclusive Experiences.

7.25 | Unlimited

7.26 | Unexpected

7.27 | Customer Spotlight

7.28 | Cycling

7.29 | Blockchain Solutions

7.30 | Irresistible

SECTION VIII Guerrilla Company Attributes

8.43 | Being Memorable

8.44 | Customer Lifetime Value (CLV or LTV)

8.45 | The Power of Color

8.46 | Appeal to the Senses

8.47 | AI Business Optimization

8.48 | Balancing Act

8.49 | Perception and Reality

8.50 | Ideal Customers

8.51 | International Expansion

8.52 | International Fulfillment and Shipping

8.53 | Longevity

8.54 | Customer Segmentation

8.55 | Lead Scoring

8.56 | Ideal Employees

8.57 | Disruption

SECTION IX Guerrilla Company Attitudes

9.27 | Unconventional

9.28 | Skilled Thinking

9.29 | Relationship Builder

9.30 | A Superb Listener

9.31 | Focused on Success

9.32 | Mystery Shopping

9.33 | Thirst for Knowledge

9.34 | Right People, Right Places

9.35 | Customer First

SECTION X Guerrilla Marketing Case Studies

Guerrilla Marketing Case Study 9

Guerrilla Marketing Case Study 10

Guerrilla Marketing Case Study 11

Guerrilla Marketing Case Study 12

SECTION XI 125+ Free Tools

125+ Free Tools to Propel Your Guerrilla Marketing Success into Profits

SECTION XII Guerrilla Marketing Definitions

The Definitions

Authors Note

Guerrilla Club

What the Guerrilla Marketing Book Series Will Do for You and Your Business

About the Authors

Endnotes

Index.

Notes:

Description based on print version record.

Includes index.

ISBN:

9781631958281

1631958283