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Winning with strategic marketing : driving success for startups and small businesses / David Altounian and Mike Cronin.
- Format:
- Book
- Author/Creator:
- Altounian, David, author.
- Cronin, Mike, author.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Small business marketing.
- Physical Description:
- 1 online resource (176 pages)
- Edition:
- First edition.
- Place of Publication:
- New York, NY : Business Expert Press, LLC, 2023.
- Summary:
- This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises. It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress. By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.
- Contents:
- Chapter 1. What is marketing?
- Chapter 2. Understanding business economics
- the value equation
- Chapter 3. Basic marketing frameworks and fundamentals
- Chapter 4. Introducing the strategic marketing framework
- Chapter 5. Identifying the product and service offerings
- Chapter 6. Understanding customers and segments
- Chapter 7. Understanding the competition
- Chapter 8. Delivering winning products and services
- Chapter 9. Developing the key messages
- Chapter 10. Understanding pricing
- Chapter 11. The marketing funnel
- Chapter 12. Advertising and placement
- where and how to connect to your target customers
- Chapter 13. Custoemr relationship management tools
- Chapter 14. Metrics that matter
- Chapter 15. Summary
- Appendix. Sample strategic marketing framework templates.
- Notes:
- Includes bibliographical references and index.
- Description based on publisher supplied metadata and other sources.
- Description based on print version record.
- ISBN:
- 9781637425503
- 1637425503
- OCLC:
- 1413447559
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