Convert : make your website sell more / Jim Martin.

Format:

Book

Author/Creator:

Martin, Jim, author.

Series:

Digital Marketing Journey

Language:

English

Subjects (All):

Internet programming.

Mail-order business.

Physical Description:

1 online resource (158 pages)

Edition:

First edition.

Place of Publication:

Mar del Plata, Argentina : Editorial Martin, [2022]

Summary:

Website conversions are elusive. Hard to obtain and harder to sustain. From Ecommerce to bookings or lead generation sites, we are in the game to optimise our websites in order to maximise the ad spend.What do we do when results aren't there, when agencies don't know what's failing and businesess need to revise their site from a different optic?This book will give you an all-around idea of what's needed to find it out. What's at play and what are the things that you and your team haven't considered but are extremely relevant in order to bring conversions back.

Contents:

Prologue

Foundations: understanding the context

Clean slate

The 4 main levers that affect the way users buy (or not) from you

The first lever: validation

The second lever: branding

Let’s not forget about the human factor

The third lever: traffic acquisition

The fourth lever: websites

Value proposition, positioning & messaging

Value proposition

Positioning

Messaging

The alignment

The offer

Black and white scenario

Black and white after the initial sale

Price anchoring

Traffic acquisition: bringing more users to your site

The new landscape

Let’s get back to the white room for a minute

Let’s say we know about them

Let’s end this chapter by recognising that we have more than one way to get traffic to our site

Funnels: what they are and how to use them

Intent, right… what’s next then?

From funnels to customer journeys

It all starts with mapping the customer journey

New & Proposed funnel

Landing page Optimisation

Landing pages begin with context Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

ISBN:

9789875432376

9875432377

OCLC:

1334887469