Watertight Marketing : The Proven Process for Seriously Scalable Sales / Bryony Thomas.

Format:

Book

Author/Creator:

Thomas, Bryony, author.

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Success in business.

Physical Description:

1 online resource (368 p.) ill

Edition:

First edition.

Place of Publication:

[Place of publication not identified] : Human Business Thinking, [2020]

Summary:

Are you wasting time on marketing? The sad truth is that most businesses are. But there is an answer, and its in this book! Even the smartest businesses can find themselves exhausted by yo-yo marketing and paralysed by the overwhelm of big ideas, big promises and the next big thing. Money and energy is wasted on running the marketing taps, whilst potential revenue pours from a very leaky bucket. Join the thousands of businesses already using the tested and trusted Watertight Marketing methodology and discover how you too can put it into action to cut through the hype, make a clear plan and take control of your marketing to: create consistent routes to customers youll love, successfully scale your sales results, and significantly and sustainably increase your profits. This is the book that actually delivers what so many others promise. Youll discover inspiring true stories of businesses like yours that have doubled, tripled and even 10x revenue and profit. And, just like them, youll unlock the proven and powerful toolkit that builds an enduring process that will deliver profitable results, year after year. 20% of all royalties will be donated to Pancreatic Cancer UK

Contents:

Cover

Testimonials

Title Page

Copyright

Epigraph

Table Of Contents

Is This Book for You?

How to Use This Book

Part One: You Are Leaking Profit

Chapter 1: Their Thinking = Your Marketing

Chapter 2: Identify Your Marketing Leaks

Summary of Part One

Part Two: Map Your Marketing Baseline

Chapter 3: Their Needs = Your Messages

Chapter 4: Their Pace = Your Timing

Chapter 5: Their Team = Your Audiences

Summary of Part Two

Part Three: Tweak Your Leaks

Chapter 6: Your Business Bucket

Chapter 7: Your Funnels and Filters

Chapter 8: Now, Turn Your Taps on

Summary of Part Three

Part Four: Maintaining Marketing Momentum

Chapter 9: Your Responsive Marketing Budget

Chapter 10: Mindful Marketing Measurement

Chapter 11: Your Lifelong Health Habit

Summary of Part Four

What Next?

About Bryony Thomas

Acknowledgements Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

ISBN:

9781913474010

1913474011

OCLC:

1463770851