Advertising and Sales Management / Dinesh Kumar.

Format:

Book

Author/Creator:

Kumar, Dinesh, author.

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Physical Description:

1 online resource (263 pages)

Edition:

First edition.

Place of Publication:

Burlington, ON : Toronto Academic Press, [2024]

Summary:

This book provides a comprehensive overview of advertising and sales management, highlighting their importance in business growth and success. It explores various strategies for promoting products and services, including traditional advertising, digital marketing, personal selling, and sales promotion. The book discusses the application of the internet and IT in sales management, the role of data and analytics, and the evaluation and control of advertising activities. Additionally, it addresses ethical and legal challenges, social aspects, and emerging trends in the industry. The book is intended for students and scholars, offering insights into modern advertising and sales practices. Generated by AI.

Contents:

Cover

Title Page

Copyright

About The Author

Contents

List of Figures

List of Tables

List of Abbreviations

Preface

Chapter 1: Basics Of Advertising And Sales Management

Unit Introduction

1.1. Features Of Advertising

1.2. Objectives Of Advertising

1.3. Importance Of Advertising

1.4. Advertising And Brand Building

1.5. Participants In Advertising

1.6. Role Of Advertising In An Economy

1.7. Types Of Advertisement

1.8. Advertising Budget

1.9. Definition Of Sale Management

1.10. Benefits Of Selling Activities

1.11. Elements Of Sales Management

1.12. Objectives Of Sales Management

1.13. Organization Of Selling Unit

Summary

Review Questions

Multiple Choice Questions

References

Chapter 2: Sales And Advertising Approaches

Unit Introduction Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781779561589

177956158X

OCLC:

1450103770