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Proposal for a research study in depth to serve as a basis for the development of a systematic campaign for the primaries.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Badillo, Herman, 1929-2014.
- Ernest Dichter International, Institut für Motiv- und Marketingforschung.
- Marketing research.
- Primaries.
- New York (State)--New York.
- Physical Description:
- 1 online resource.
- Production:
- [Place of production not identified] : Ernest Dichter Creativity, Ltd., 1973.
- Notes:
- Box number: 116 ; Report number: 2705A.
- Method: Interview, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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