1 option
Proposal for a research study on the relationships between types of smokers and cigarette brands.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- John Player & Sons.
- Brand choice.
- Cigarette smokers--Attitudes.
- Marketing.
- Physical Description:
- 1 online resource.
- Production:
- London : Ernest Dichter Associates, Inc., 1964.
- Summary:
- Description: Player's.
- Notes:
- Box number: 80 ; Report number: 1773A.
- Brand: Player's.
- Method: Interview, Test, Questionnaire.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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