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A proposal for a two phased research program to determine basic consumer buying motivations and purchase patterns as they affect the sales and advertising of Carnation instant chocolate milk.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising.
- Beverages.
- Chocolate drinks.
- Packaging.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1956.
- Summary:
- Description: Carnation.
- Notes:
- Box number: 31 ; Report number: 814A.
- Brand: Carnation.
- Method: Questionnaire, Test, Interview, Observation.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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