1 option
Proposal for follow-up research on Project Durham.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- American Tobacco Company.
- Advertising--Cigarettes.
- Brand choice.
- Cigarette filters.
- Smoking.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1963.
- Summary:
- Description: Pall Mall; Lucky Strike.
- Notes:
- Box number: 75 ; Report number: 1663A.1.
- Brand: Pall Mall; Lucky Strike.
- Method: Interview.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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