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A psychological ad effectiveness test on the competitors of the Santa Fe Railroad.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising.
- Railroads.
- Physical Description:
- 1 online resource.
- Production:
- New York : Ernest Dichter, [approximately 1949]
- Notes:
- Box number: 4 ; Report number: 85F.
- Method: Interview, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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