1 option
Rapport final d'une ètude motivationnelle concernant la vente d'appareils mènagers.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- French
- Subjects (All):
- Household appliances.
- Marketing.
- Women consumers.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1964.
- Summary:
- Description: Arthur Martin.
- Notes:
- Box number: 79 ; Report number: 1764C.
- Brand: Arthur Martin.
- Method: Test, Interview.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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