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Motivational study on Australian smoking habits.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Cigarettes--Marketing.
- Corporate image.
- Market segmentation.
- Public relations.
- Smoking.
- Australia.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1959.
- Summary:
- Description: Capstan; Marlboro; Viscount; Rothman.
- Notes:
- Box number: 51 ; Report number: 1117.1B.
- Brand: Capstan; Marlboro; Viscount; Rothman.
- Includes information on the following brands: Capstan cigarettes, Craven "A" cigarettes, Turf cigarettes, Marlboro cigarettes, Senior Service cigarettes, Temple Bar cigarettes, Ascot cigarettes, Ardath cigarettes, Garrick cigarettes, Rothman cigarettes, Viscount cigarettes.
- Method: Test, Interview.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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