The New York Times Grocery Research Workshop report: In what way does Lucky Whip (in competition to other aerosol dessert toppings) satisfy or fail to satisfy housewives' needs?.. : Report 1961.

Format:

Book

Language:

English

Physical Description:

1 online resource

Summary:

Description: Lucky Whip; New York Times.

Notes:

Full title: The New York Times Grocery Research Workshop report: In what way does Lucky Whip (in competition to other aerosol dessert toppings) satisfy or fail to satisfy housewives' needs? And how do other aerosol dessert toppings satisfy of fail to satisfy the consumers' needs?Between 1961-1964, as part of an agreement with The New York Times, the Institute for Motivational Research, Inc. conducted a series of monthly consumer panel sessions with women readers of the newspaper. The subjects were asked to answer questions formulated by various advertising agencies with regards to the marketing and advertising of grocery products (i.e. package, price, company image, commercials and advertisements as well as the intrinsic qualities of the product itself). Following each workshop, the Institute prepared a confidential summary report for advertisers as well as public materials that placed the results of the study within the broad context of the market.

AMDigital Reference: 62;1370P.18.

Focus Group; Test; Interview; Questionnaire.

Description based on online resource (viewed on June 9, 2017).