The New York Times Grocery Research Workshop report : what comes first to your mind when you think or hear of each of the following products.

Format:

Book

Contributor:

Hagley Museum and Library, owner.

Language:

English

Subjects (All):

New York times.

Association tests.

Desserts.

Marketing research.

Women consumers.

Physical Description:

1 online resource.

Production:

Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1961.

Summary:

Description: New York Times.

Notes:

Box number: 62 ; Report number: 1370P.22.

Brand: New York Times.

Full title: The New York Times Grocery Research Workshop report: what comes first to your mind when you think or hear of each of the following products:... 1) Wonder Bread; 2) Hostess Cake; 3) Profile Bread; 4) Daffodil Farm Bread; 5) Morton Frozen Foods. Between 1961-1964, as part of an agreement with The New York Times, the Institute for Motivational Research, Inc. conducted a series of monthly consumer panel sessions with women readers of the newspaper. The subjects were asked to answer questions formulated by various advertising agencies with regards to the marketing and advertising of grocery products (i.e. package, price, company image, commercials and advertisements as well as the intrinsic qualities of the product itself). Following each workshop, the Institute prepared a confidential summary report for advertisers as well as public materials that placed the results of the study within the broad context of the market.

Method: Focus Group, Test, Interview.

Title from publisher's website.

Description based on online resource (last viewed July 9, 2026).