1 option
The New York Times Grocery Research Workshop report : what is consumer reaction to current Whipstix package.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- New York times.
- Butter.
- Grocery trade--Marketing.
- Women consumers.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1961.
- Summary:
- Description: New York Times; Whipstix; Hotel Bar.
- Notes:
- Box number: 62 ; Report number: 1370P.16.
- Brand: New York Times; Whipstix; Hotel Bar.
- Method: Focus Group, Test, Interview.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.