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The New York Times Grocery Research Workshop report: with regard to soft drinks : Letter 1961.

Market Research and American Business, 1935-1965 Available online

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Format:
Book
Language:
English
Physical Description:
1 online resource
Summary:
Description: New York Times; Canada Dry.
Notes:
Full title: The New York Times Grocery Research Workshop report: with regard to soft drinks, what does "special sparkle" mean to consumers?; How does grapefruit soda differ from lemon soda?; What is 7-Up?; If a soft drink company were to produce a "pale dry cola", what would it be? How would it differ from other colas?
AMDigital Reference: 62;1370P.1.
Focus Group; Test.
Description based on online resource (viewed on June 9, 2017).

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