My Account Log in

1 option

Our method, procedure and sample for a motivational research study for Esquire Magazine.

American Consumer Culture: Market Research and American Business, 1935-1965 Available online

View online
Format:
Book
Contributor:
Hagley Museum and Library, owner.
Language:
English
Subjects (All):
Esquire, inc.
Male consumers.
Marketing research.
Men's magazines.
Physical Description:
1 online resource.
Production:
[Place of production not identified] : Institute for Motivational Research, Inc., 1957.
Summary:
Description: Esquire.
Notes:
Box number: 1 ; Report number: 3.1A.
Brand: Esquire.
Method: Interview.
Title from publisher's website.
Description based on online resource (last viewed July 9, 2026).

The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.

Find

Home Release notes

My Account

Shelf Request an item Bookmarks Fines and fees Settings

Guides

Using the Find catalog Using Articles+ Using your account