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The people talk back to radio : a motivational research study of the Houston radio audience.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Corporate image.
- Radio advertising.
- Radio programs.
- Texas--Houston.
- Physical Description:
- 1 online resource.
- Production:
- Houston, Texas : [production not identified], [approximately 1958]
- Summary:
- Description: KPRC.
- Notes:
- Box number: 47 ; Report number: 1037D.
- Brand: KPRC.
- Method: Interview, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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