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A pilot motivational research study of program trends and the ABC image among viewers.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- American Broadcasting Company.
- Corporate image.
- Marketing research.
- Television programs.
- Television stations.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1958.
- Summary:
- Description: ABC; WABC-TV.
- Notes:
- Box number: 16 ; Report number: 448D.
- Brand: ABC; WABC-TV.
- Method: Interview, Test, Focus Group, Observation.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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