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Preliminary memo on the real motivational appeals of the Old Fitzgerald decanter.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Liquor bottles.
- Marketing.
- Whiskey.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., [approximately 1955]
- Summary:
- Description: Old Fitzgerald.
- Notes:
- Box number: 21 ; Report number: 553.1E.
- Brand: Old Fitzgerald.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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