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A problem analysis and proposal for a motivational research study on the sales opportunities and problems of Pepsi Cola in Venezuela.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Pepsi-Cola Company.
- Corporate image.
- Soft drinks--Marketing.
- Venezuela.
- Physical Description:
- 1 online resource.
- Production:
- Caracas : Ernest Dichter, 1960.
- Summary:
- Description: Pepsi Cola.
- Notes:
- Box number: 57 ; Report number: 1272A.
- Brand: Pepsi Cola.
- Method: Interview, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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