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The problems of Scotch liquor and the proposed new light VAT 69.

American Consumer Culture: Market Research and American Business, 1935-1965 Available online

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Format:
Book
Contributor:
Hagley Museum and Library, owner.
Language:
English
Subjects (All):
Advertising.
Brand choice.
Male consumers.
Whiskey.
Physical Description:
1 online resource.
Production:
Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1963.
Summary:
Description: VAT 69.
Notes:
Box number: 75 ; Report number: 1660A.
Brand: VAT 69.
Method: Interview.
Title from publisher's website.
Description based on online resource (last viewed July 9, 2026).

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