1 option
Product image which Dannon yogurt now enjoys among consumers.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Dannon Company.
- New York times.
- Brand choice.
- Women consumers.
- Yogurt.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1961.
- Summary:
- Description: Dannon; New York Times.
- Notes:
- Box number: 62 ; Report number: 1370P.15.
- Brand: Dannon; New York Times.
- Method: Focus Group, Test, Interview.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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