1 option
A program of motivational research in Manitoba and Alberta for Molson's Brewery Limited : Proposal 1960.
- Format:
- Book
- Language:
- English
- Physical Description:
- 1 online resource
- Summary:
- Description: Molson's; Molson's Export; Fort Garry; Edmonton Export; Sicks'.
- Notes:
- Contains two proposed study plans: "Motivational study plan #1 of the depth of the penetration of the Molson name and brand image and the practical, marketing implications of the Fort Garry Brewery Limited in Manitoba" and "Motivational study plan #2 of the Edmonton Export market and its implications for the introduction of Molson's Canadian into Alberta".
- AMDigital Reference: 36;878.9A.
- Interview.
- Description based on online resource (viewed on June 9, 2017).
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