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A progress memorandum on a motivation research project dealing with dealer and consumer attitudes toward Lucas and selected car accessories.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Automobiles--Equipment and supplies.
- Corporate image.
- Male consumers.
- Public opinion.
- Physical Description:
- 1 online resource.
- Production:
- [Place of production not identified] : [producer not identified], [date of production not identified]
- Summary:
- Description: Lucas.
- Notes:
- Box number: 59 ; Report number: 1316B.
- Brand: Lucas.
- Method: Interview.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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