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Progress report : a motivational research study to evaluate Geigy's marketing and sales programs in the corn herbicide market.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- CIBA-GEIGY Corporation.
- Ernest Dichter International, Institut für Motiv- und Marketingforschung.
- Corn industry.
- Marketing research.
- Pesticides.
- United States.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1971.
- Notes:
- Box number: 108 ; Report number: 2473B.
- Method: Interview.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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