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Progress report on a psychological study of the sales and advertising problems of Pepsi Cola.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Pepsi-Cola Company.
- Advertising--Soft drinks.
- Sales.
- Physical Description:
- 1 online resource.
- Production:
- New York : Ernest Dichter, 1951.
- Summary:
- Description: Pepsi Cola.
- Notes:
- Box number: 6 ; Report number: 107B.
- Brand: Pepsi Cola.
- Method: Interview.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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