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A proposal for a motivational pilot study of the advisability of using the phrase "long size" in Marlboro packaging and advertising.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Cigarettes--Marketing.
- Packaging.
- Slogans.
- Smoking.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1956.
- Summary:
- Description: Marlboro.
- Notes:
- Box number: 27 ; Report number: 736.1A.
- Brand: Marlboro.
- Method: Interview, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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