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Proposal for a motivational research project on the menthol cigarette market.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- American Tobacco Company.
- Advertising.
- Cigarettes--Marketing.
- Menthol cigarettes.
- Smoking.
- Physical Description:
- 1 online resource.
- Production:
- [Place of production not identified] : Institute for Motivational Research, Inc., 1961.
- Notes:
- Box number: 3 ; Report number: 62.4A.
- Method: Interview.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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