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Proposal for a motivational research study aimed at expanding the sales leadership of Old Crow bourbon.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Bourbon whiskey.
- Liquors--Marketing.
- Male consumers.
- Market segmentation.
- Social status.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1958.
- Summary:
- Description: Old Crow.
- Notes:
- Box number: 49 ; Report number: 1080A.
- Brand: Old Crow.
- Method: Test, Interview.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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