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Proposal for a motivational research study aimed at increasing the public interest in harness racing and building attendance at the Los Angeles track.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Corporate image.
- Gambling.
- Harness racing.
- Horse racing.
- Marketing research.
- California--Los Angeles.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1959.
- Summary:
- Description: Western Harness Racing Association.
- Notes:
- Box number: 53 ; Report number: 1194A.
- Brand: Western Harness Racing Association.
- Method: Interview, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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