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Proposal for a motivational research study of southern-white attitudes towards the Ford Motor Company : Proposal 1958.

Market Research and American Business, 1935-1965 Available online

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Format:
Book
Language:
English
Physical Description:
1 online resource
Summary:
Description: Ford.
Notes:
A response to declining sales on the basis of associations with the Ford Foundation, the Fund for the Republic and sponsorship of African American entertainers on the Ed Sullivan Show.
AMDigital Reference: 37;885.8A.
Interview; Test.
Description based on online resource (viewed on June 9, 2017).

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