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A proposal for a motivational research study of the Fairmont brand personality and its relationship to the sales and advertising problems of the Fairmont Foods Company.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Fairmont Foods Company.
- Corporate image.
- Food.
- Packaging.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Research in Mass Motivations, Inc., 1955.
- Summary:
- Description: Fairmont.
- Notes:
- Box number: 19 ; Report number: 521A.
- Brand: Fairmont.
- Method: Interview, Observation, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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