1 option
Proposal for a motivational research study of the sales and advertising problems of savings & loan associations.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising.
- Banks and banking.
- Brand loyalty.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1955.
- Notes:
- Box number: 24 ; Report number: 661A.
- Method: Interview, Observation, Test.
- This document is a photocopy and so the quality is not as high as other documents.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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