1 option
A proposal for a motivational research study on Nescafe instant coffee.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Nestlé.
- Brand choice.
- Grocery trade.
- Housewives.
- Instant coffee.
- Physical Description:
- 1 online resource.
- Production:
- London : The Motivational & Social Research Centre, Ltd., 1957.
- Summary:
- Description: Nescafè.
- Notes:
- Box number: 45 ; Report number: 1009A.
- Brand: Nescafè.
- Method: Interview, Observation, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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