1 option
Proposal for a motivational study on unsatisfied needs of the Australian smoker.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Cigarettes--Marketing.
- Corporate image.
- Market segmentation.
- Public relations.
- Smoking.
- Australia.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1960.
- Summary:
- Description: Wills.
- Notes:
- Box number: 51 ; Report number: 1117.2A.
- Brand: Wills.
- Method: Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.