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Executive summary of the progress report on a motivational research study for Allstate Insurance Company.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Allstate Insurance Company.
- Automobile insurance.
- Marketing research.
- Public opinion.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1960.
- Summary:
- Description: Allstate.
- Notes:
- Box number: 55 ; Report number: 1228B.
- Brand: Allstate.
- Method: Interview, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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