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An exploratory psychological study of consumer reactions to Cellophane and wax paper wrapped bread.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- E.I. du Pont de Nemours & Company.
- Cellophane.
- Marketing research.
- Packaging.
- Physical Description:
- 1 online resource.
- Production:
- New York : Ernest Dichter, 1947.
- Summary:
- Description: Cellophane.
- Notes:
- Box number: 2 ; Report number: 43C.
- Brand: Cellophane.
- Method: Interview, Observation.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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