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Hartford-74 communications analysis team : phase I, vol. II.

American Consumer Culture: Market Research and American Business, 1935-1965 Available online

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Format:
Book
Contributor:
Hagley Museum and Library, owner.
Language:
English
Subjects (All):
Ernest Dichter International, Institut für Motiv- und Marketingforschung.
Hartford Public Schools (Hartford, Conn.).
Marketing research.
School boards.
Physical Description:
1 online resource.
Production:
Croton-on-Hudson, New York : Ernest Dichter, [date of production not identified]
Notes:
Box number: 120 ; Report number: 2823.2C.
Method: Interview, Test.
This volume contains appendices to report 2823.1C containing interview guides and test scripts.
Title from publisher's website.
Description based on online resource (last viewed July 9, 2026).

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