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Improving the market for men's formal wear in a rapidly changing society : a motivational research study, vol. II.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Ernest Dichter International, Institut für Motiv- und Marketingforschung.
- Marketing research.
- Men's clothing.
- United States.
- Physical Description:
- 1 online resource.
- Production:
- Yorktown Heights, New York : The Dichter Institute for Motivational Research, Inc., 1973.
- Notes:
- Box number: 112 ; Report number: 2581C Vol II.
- Method: Interview, Test.
- Pagination starts on p.131.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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