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Increasing the CBT share of the corporate banking market : a motivational research study.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Connecticut Bank and Trust Company.
- Ernest Dichter International, Institut für Motiv- und Marketingforschung.
- Banks and banking.
- Marketing research.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : The Dichter Institute for Motivational Research, 1973.
- Summary:
- Description: The Connecticut Bank and Trust Company (CBT).
- Notes:
- Box number: 115 ; Report number: 2677C.
- Brand: The Connecticut Bank and Trust Company (CBT).
- Method: Interview, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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