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Increasing the sales of AMPHORA tobacco : a proposal for a motivation research study.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Ernest Dichter International, Institut für Motiv- und Marketingforschung.
- Marketing research.
- Tobacco pipes.
- United States.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1972.
- Summary:
- Description: AMPHORA.
- Notes:
- Box number: 110 ; Report number: 2521A. Rev.
- Brand: AMPHORA.
- Method: Interview, Focus Group, Test, Consultation.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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