1 option
Kleenex test : Little Lulu : "timely tips" (called ad #1) and "comic strip" (called Ad #2).
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Kimberly-Clark Corporation.
- Advertising.
- Comic books, strips, etc.
- Paper products.
- Tissue paper.
- Physical Description:
- 1 online resource.
- Production:
- New York : Ernest Dichter, 1951.
- Summary:
- Description: Kleenex.
- Notes:
- Box number: 5 ; Report number: 99F.
- Brand: Kleenex.
- Method: Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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