1 option
Lazersfeld : Stanton program analyzer, "Mother and Dad" #1 : broadcast August 10, 1942: report on listener reactions.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Columbia Broadcasting System, Inc.
- Mass media.
- Radio audiences--Measurement.
- Radio programs.
- Religion.
- Physical Description:
- 1 online resource.
- Production:
- New York : CBS Research Department, 1942.
- Summary:
- Description: CBS.
- Notes:
- Box number: 1 ; Report number: 19.
- Brand: CBS.
- Method: Interview.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.